Inclusive designs showcased At Naidex for New Boutique Webstore
Leicestershire-based social enterprise and design company, Equip-able Ltd are due to take part in the 2013 annual Naidex National exhibition, held between the 30th April and 2nd of May at the NEC Birmingham. Naidex National sees consumers and traders alike flock from around the country to view the UK’s largest selection of disability, home care and rehabilitation products.
Equip-able Ltd are experienced veterans of the Naidex exhibition, having attended each annual event for a number of years to showcase their range of inclusive, innovative and attractive products.
The most notable creation in the Equip-able Ltd catalogue remains the Trabasack – a unique travel bag that includes a built-in lap desk on one side. This ingenious invention provides a sturdy and steady tray surface that can be used for everything from dining to work, and has revolutionised the lives of many wheelchair users from around the globe.
One of Trabasack’s loyal fans (affectionately known as “Trabasaxons”) explains how the Trabasack lap tray and bag changed her life:
“Trabasack Curve works very well as a power chair tray… It’s the best tray I’ve ever had. I use it multiple times a day, every day – I can even eat soup on it. Thank you for sharing [The Trabasack] with the USA, it’s such a blessing!”
Jodi – Power chair and Trabasack user, USA
The combination of usability, ingenuity and inclusive design has garnered praise from not only its fan base of world-wide users, but also from those in the healthcare and disability sectors.
The Trabasack lap desk and bag creators won the BHTA Independent Living Design Award in 2009 and really caught the eye of the judging panel at the 2011 Naidex National, when they scooped the honourable Style Award for showcasing one the most stylish, fresh and modern products to be displayed at the exhibit.
Describing the aim of the award, Event Director Liz Virgo commented, “We feel that the Naidex Style Awards will show all visitors that it is possible to find stylish solutions for independent living, something that is becoming increasingly important. People are not only looking for products that function well and make life easier, but also products that look good, be that items of clothing, home equipment or mobility aids.”
There have been significant changes for the Equip-able Ltd team since the last annual Naidex, with 2012/13 seeing them expand their reach across the Amazon selling platform to Europe, namely Germany and France, and the development of their Australian sales plans, including a new stockist and website.
In terms of product development, 2013 also sees Equip-able Ltd launch the newest member of the Trabasack lap desk bag family – the Max. The Trabasack Max includes all the fantastic features and usability of its sibling lap desk bags, but has been developed with a larger internal capacity, ideal for travel, business trips and carrying larger equipment such as 15.6″ laptops.
The Trabasack Max features an upgrade in both size and aesthetics, lined with deep burgundy satin and finished in either pure black or with a genuine Harris Tweed trim, making the Max the most luxurious and stylish Trabasack to date.
Equip-able Ltd are also set to launch their new online store, Equipped 4 Life “Equ4L.com” – a boutique style store featuring a range of innovative and inclusive gadgets and products. Equ4L.com will be the first boutique store of its product genre and target market, and will be showcased at both the Naidex National 2013 and 30th anniversary Mobility Roadshow, held between 27th-29th June at the Telford International Centre.
This year’s Equip-able Ltd stand will not only feature their Trabasack lap desk bags, but also a selection of third-party inclusive products, including Bibetta neckerchiefs and pashminas, along with the highly acclaimed Greeper range of shoes laces.
The Bibetta range of neckerchiefs and pashminas are stylish clothing protectors designed with fashion and inclusion in mind. Each garment comes in a range of sizes and styles, including a large colour and pattern palette, providing the ultimate in inclusive usability.
The Greeper range of shoe laces are a multiple award-winning design, created to ensure that one they have been tied, they never come undone. This provides much-needed assurance to those with mobility issues, and for those with disabilities who would otherwise have difficulty tying their laces.
The Greeper laces are fashionable and stylish, coming not only in a large range of colours, but also an extensive range of styles; from sports-style to formal-style laces, Greeper have designed a lace to suit every shoe and occasion.
The Naidex National disability, home care and rehabilitation exhibition will be held at the NEC Birmingham, between 30th April and 2nd May, 2013.
Show times are 10:00 – 17:00 Tuesday 30th April and Wednesday 1st May, and 10:00 – 16:00 Thursday 2nd May.
Equip-able Ltd will be situated in the Market Place area of the NEC Birmingham, Stand c161.